Chapter 8: Marketing and Promotion of Reference Services
In this chapter, Amanda L. Goodman examines the need for marketing the importance of your library to ensure the community understands and appreciates the importance of the library. "Purposeful marketing can transform the library and make it resilient in a competitive environment" (p. 190). From discussing the basics of marketing, creating a marketing plan, and the necessary tools and concepts every librarian needs in their toolkit.
