Planning Your Dissertation 3rd Edition - Business
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Planning Your Dissertation
3rd Edition
by Kate Williams and Michelle Reid



1.b Business - Report-style structure

Redefining ‘Revenue Management Culture’

Abstract

Aim and context

Findings from literature

Findings from primary research

Conclusions and recommendations

  1. Introduction

1.1 Introduction to topic areas

1.2 Rationale

1.3 Aim and objectives

1.4 Omissions and assumptions

1.5 Chapter structure

  1. Literature review 1: Revenue management in the luxury hotel industry

  1. Literature review 2: Revenue management culture

  1. Methodology

4.1 Why primary research?

4.2 Data collection

4.3 Outline of research process

4.4 Ethics

  1. Findings and discussion

Results of internet survey and interviews

5.1 Theme 1: Market segmentation

5.2 Theme 2: Marketing automation

5.3 Theme 3: Sales effectiveness

5.4 Theme 4: Forecasting strategies

  1. Conclusions

6.1 Limitations

6.2 Recommendations

6.2.1 For the industry

6.2.2 For future research

References

Appendices

  1. Analysis of research methods and reasons for inclusion / exclusion
  2. Interview questions
  3. Ethical review form
  4. Survey questions
  5. Interview transcript

Thanks to Benjamin Preece (student, Business and Hospitality) for his kind permission to refer to his work.


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