Endorsements
Here is what a few other academics have to say about International Business:
An outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates it from other texts and contributes to the field of international business.
-Jens Gammelgaard, Copenhagen Business School, Denmark
This text will serve as a superb core textbook for undergraduates or as the perfect primer at postgraduate level. The well-placed learning features are crafted for developing further critical understanding at a variety of levels. It is a beautifully written, clearly organised and comprehensive expedition into the complex subject of international business.
-Jennifer Lane Lee, University of Liverpool Management School, UK
This text fulfils the need for broader awareness of the international dimension of enterprises competing and managing in the global economy. That so much of the book consists of active learning features is remarkable: the wealth of examples covers business issues that are typically international, very much like our student intake.
-Etienne Bresch, London Metropolitan Business School, UK
International business is a complex field and hard to grasp. This book gives an excellent overview and is a “must-read” for every IB student.
-Henk W Volberda, Rotterdam School of Management, Netherlands
