Table of Contents

A list of parts and chapters in the book is shown below. Full contents are also available to view in PDF form, including a complete list of figures, tables and plates. 

Part 1 The international dimension and the organization 

1.The business enterprise in the international environment

2. Perspectives on globalization

Part 2 The environment of IB 

3. The economic environment 

4. The cultural environment 

5.The political and legal environment 

Part 3 Competing in the global marketplace

6. International trade and regional integration

7. Strategy and organizations 

8. Marketing 

Part 4 Managing in the global environment 

9. Human resource management 

10. Supply chains 

11. Finance and accounting 

12. Innovation and strategy 

Part 5 Global issues and IB 

13. Ecological challenges for business and society 

14. Corporate social responsibility 

15. Global governance