“This is an extremely well-conceived book. It is concise, clear and straightforward, yet rigorous and well-balanced. This book really is a breath of fresh air.
-Dr. Emanuel Gomes, Lecturer in strategy University of Sheffield, UK
“An innovative and practical approach to analysing the many elements that together form business strategy.
-Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK
“Covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further.
-Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK
