Table of Contents

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS

1. Strategy and strategic management
2. Perspectives on strategy

PART II: INTERNAL ANALYSIS

6. The business context, products and services
7. Business competences, activities and processes
8. Knowledge, talent, culture and innovation
9. Financial analysis, audit and performance
10. Information systems and technology
11. Strengths, weaknesses and strategic competence

PART III: EXTERNAL ANALYSIS

10. Analysis of the macroenvironment
11. Markets, and analysis of the competitive environment
12. The international and global context
13. Opportunities, threats and strategic position 

PART IV: THE BUSINESS STRATEGY

10. Competitive advantage and strategy
11. Evaluation and selection of strategies
12. Strategic development: direction and mechanisms

PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT

10. Strategic implementation
11. Change management and leadership

PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY

10. The web, new technology and new organisational forms
11. Quality
12. Social responsibility and business ethics
13. Emerging markets and industry superpowers
14. Index