Jillian Dawes Farquhar is Professor of Marketing Strategy at the University of Bedfordshire, having previously held appointments at Oxford Brookes, Northampton and Manchester Metropolitan universities. Her enthusiasm about the marketing of financial services started with investigation into the workings of smaller building societies and has developed into an ongoing engagement with strategies and consumption of financial services. She has published extensively in international journals such as the Services Industries Journal, Marketing Theory and Business Process Management. Her current research is concerned with convenience in the consumption of services including financial, marketing channels and branding. She is editor of the International Journal of Bank Marketing.
Arthur Meidan is an Emeritus Professor of Marketing at Sheffield University Management School and has spent the previous 40 years in teaching, consulting and researching in the area of Services Marketing with special emphasis on financial services (banks, insurance and building societies). Dr. Meidan has published some 12 textbooks and a large number of papers, monographs and articles, including: Bank Marketing Management (Macmillan, 1984), Insurance Marketing (Grahm Burn, 1984), Building Society Marketing and Development (The Chartered Building Societies Institute, 1986), Marketing Financial Services 1st Ed. (Macmillan, 1996), as well as a number of other books on financial services and business policy. Dr. Meidan has consulted widely in financial services marketing in various countries, worldwide.
