"The topics are organized in a clear and coherent way...the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.

- Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, UK

"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.

- Alan Charlesworth, University of Sunderland, UK

"It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer.

- Efthymios Constantinides, University of Twente, The Netherlands