STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann, of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize.

DR SUSAN DANN is Professor of Marketing and Deputy Head, School of Business, Australian Catholic University. Susan combines an extensive career in academia with a role as an independent company director, bringing marketing expertise to a number of boards and as a member of government tribunals. She first taught an e-marketing subject in 1994 where students complained about having tutorial exercises e-mailed to them, and asked why they couldn’t come to class to get the notes instead. Susan’s research specializations are in the non-commercial applications of marketing, including social marketing and corporate-level marketing strategy, and she has a publication background in business strategy, marketing and public policy. Her ambition is to find out the best three laws people would pass if they were arbitrarily made ruler of their local area.