Table of Contents
PART I: THEORY AND ANALYSIS
1. Understanding Public Relations
2. PR Ethics
3. The Make-up of the PR Industry
4. PR, Marketing and Advertising
5. Internal Communication
6. Lobbying, Political and Government PR
7. PR in the Digital World
8. Corporate Social Responsibility
9. PR and the Law
PART II: PLANNING AND STRATEGY
10. POSTAR: Positioning, Objectives, Strategy, Tactics, Administration, Results
PART III: PRACTICE
11. Presenting, Pitching and Public Speaking
12. PR Media Skills
13. Event Management
14. Crisis Management
PART IV: CONCLUSION
15. Public Relations: Into the Future
16. How to Get a Job in PR
