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Student Resources

Media Links

The Innovator's DNA

Chapter 1, page 7

https://hbr.org/2009/12/the-innovators-dna

European Innovation Scoreboard

Chapter 1, page 20

https://ec.europa.eu/docsroom/documents/42981

The Value Proposition Framework

Chapter 2, page 34

https://www.strategyzer.com/canvas/value-proposition-canvas

The Golden Circle

Chapter 2, page 42

https://www.youtube.com/watch?v=XNqKZybIdv4

Design Thinking: Ideo develops a shopping cart

Chapter 3, page 53

https://www.youtube.com/watch?v=M66ZU2PCIcM&t=1s

Observation: Development of a toothbrush by Ideo

Chapter 3, page 59

https://www.youtube.com/watch?v=XrpAveg7ZIg

Better Place battery switch system

Chapter 4, page 91

https://www.youtube.com/watch?v=VR3oLV4fdcE

Elon Musk promotes the battery switching system

Chapter 4, page 91

https://www.youtube.com/watch?v=6_XEv2f_Uhw

The Better Place system in practice

Chapter 4, page 91

https://www.youtube.com/watch?v=68-f1pYyeN4

Why Hasn't Battery Swapping For Electric Cars Caught On Yet?

Chapter 4, page 91

https://www.youtube.com/watch?v=xPzXzKpv1xY

DollarShaveClub.com promotional video

Chapter 9, page 214

https://www.youtube.com/watch?v=ZUG9qYTJMsI