Fashion Management A Strategic Approach

Fashion Management
A Strategic Approach
by Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee

Teaching Resources

Learning Resources

Videos

In the videos below, co-authors Rosemary Varley, Ana Roncha and Natascha Radclyffe-Thomas answer and discuss key questions and themes relevent to the book.

What is strategy?
How do you define "Strategic Fashion Management"?
How does the book help prepare students for their futures?
How does the book apply theories from different disciplines specifically to the fashion industry?
What is one piece of advice you would give to fashion students?
What are the key features of the book?
What are the benefits of the book's multidisciplinary approach?

What is Strategy?

How do you define "Strategic Fashion Management"?

How does the book help students prepare for their futures?

How does the book apply theories from different disciplines specifically to the fashion industry?

What is one piece of advice you would give to fashion students?

What are the key features of the book?

What are the benefits of the book's multidisciplinary approach?