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Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas & Liz Gee
BoF/McKinsey State of Fashion (Annual) Report https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/
Fashion United (Fashion News site) https://fashionunited.uk/
Business of Fashion (international fashion business news and information source) https://businessoffashion.com
British Fashion Council https://www.britishfashioncouncil.co.uk
Additional Reading
Marketing Fashion (3rd Edition), Author Harriet Posner, Publisher Laurence King Publishing, 2024
Fashion and Luxury Marketing, Authors Michael Solomon and Mona Mrad, Publisher Sage, 2022
Marketing 5.0 Authors Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Publisher Wiley, 2021
Strategic marketing: creating competitive advantage (4th ed.). West, D., Ford, J., Ibrahim, E., & Montecchi, M. (2022). Oxford University Press.
BoF Case Study Report Abercrombie and Fitch’s Brand Reinvention https://www.businessoffashion.com/case-studies/retail/abercrombie-fitchs-brand-reinvention-download-the-case-study/
BoF Case Study Report: The Essential Brand Marketing Guide https://www.businessoffashion.com/case-studies/marketing-pr/brand-marketing-strategy-guide-fashion-beauty-jacquemus-coach-hill-house-home-dae-hair/
BoF/McKinsey State of Fashion (Annual) Report https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/
Journals:
Journal of Marketing;
Journal of Fashion Marketing and Management: An international Journal;
Journal of Global Fashion Marketing
Additional information:
CIM Chartered Institute of Marketing https://www.cim.co.uk/
AMA American Marketing Association https://www.ama.org/
Digital Marketing Association https://www.dmaglobal.com/
Additional Reading
BoF Case Study Report https://www.businessoffashion.com/case-studies/luxury/top-one-percent-wealthy-customers-gucci-mytheresa-tiffany/
BoF Case Study Report: Building an effective loyalty programme https://www.businessoffashion.com/case-studies/beauty/building-loyalty-programme-playbook-customer-retention-beauty-fashion-ulta-dior-chanel/
BoF Case Study Report: How to turn data into meaningful customer connections https://www.businessoffashion.com/case-studies/technology/data-customer-shopping-connection-guide-ai-tapestry-coach-kate-spade-stuart-weitzman/
BoF/McKinsey State of Fashion (Annual) Report https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/
Strategic marketing: creating competitive advantage (4th ed.). West, D., Ford, J., Ibrahim, E., & Montecchi, M. (2022). Oxford University Press.
Customer Relationship Management: concept, strategy and tools, Authors: Kumar and Reinartz, Publisher: Springer, 2018
The Palgrave Book of Interactive Marketing, Edited by Cheng Lu Wang Published by Palgrave/Springer 2023
Journals
Journal of Relationship Marketing
Journal of the Academy of Marketing Science
Additional Information
CIM Chartered Institute of Marketing https://www.cim.co.uk/
AMA American Marketing Association https://www.ama.org/
Digital Marketing Association https://www.dmaglobal.com/
Additional Reading
BoF Case Study Report: How to Launch and Grow a Hero Product
Fashion Buying and Merchandising: the fashion buyer in a digital society, Rosy Boardman, Routledge, 2020
Fashion Merchandising 2nd Edition – James Clark, Red Globe Press, 2020
Retail Product Management 3rd Edition: Author Rosemary Varley, Publisher Routledge
Journals
Journal of Purchasing and Supply Management
International Journal of Retail and Distribution Management
International Review of Retail and Consumer Research
Additional information:
CIPS Chartered Institute of Procurement and Supply https://www.cips.org/
Additional Reading
Fashion Supply Chain Management: Integrating sustainability through the fashion supply chain, Grose and Mansfield, Routledge, 2023.
BoF Case Study Report: Fashion’s New Playbook for Online Returns
BoF Case Study Report Inside Hermes Best-in-class Leather Goods Strategy
BoF/McKinsey State of Fashion (Annual) Report – Supply Chain Section https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/
A new era for procurement: Value creation across the supply chain. McKinsey Report, 2023 https://www.mckinsey.com/capabilities/operations/our-insights/a-new-era-for-procurement-value-creation-across-the-supply-chain
Into the Fast Lane: how to master the omnichannel supply chain, McKinsey Report, 2021 https://www.mckinsey.com/industries/retail/our-insights/into-the-fast-lane-how-to-master-the-omnichannel-supply-chain
Additional information
Association for Supply Chain Management https://www.ascm.org/
Council of Supply Chain Management Professionals https://www.ascm.org/
Journals
Journal of Supply Chain Management
Supply Chain Management: An International Journal
Additional Reading
Customer Experience in Fashion Retailing, Alexander, Routledge, 2024
Fashion Retailing (3rd Edition) Diamond, Diamond and Litt, Bloomsbury, 2015
BoF Case Study Report How to create the perfect e-commerce site
BoF Case Study Report: How brands can balance DTC and Wholesale https://www.businessoffashion.com/case-studies/direct-to-consumer/case-study-how-brands-can-balance-dtc-and-wholesale/
BoF Case Study Report: How to take the Friction out of Commerce https://www.businessoffashion.com/case-studies/technology/frictionless-commerce-shopping-online-stores-purchase-journey/
Shopify Omnichannel Retail Strategy Paper https://www.shopify.com/enterprise/blog/omni-channel-retail-strategy
Into the Fast Lane: how to master the omnichannel supply chain, McKinsey Report, 2021 https://www.mckinsey.com/industries/retail/our-insights/into-the-fast-lane-how-to-master-the-omnichannel-supply-chain
Alexander B. and Varley, R. (2025) Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective, Journal of Retailing and Consumer Service, Vol. 82 https://www.sciencedirect.com/science/article/pii/S0969698924004041
Journals
Journal of Retailing
Journal of Retailing and Consumer Services
International Journal of Retail and Distribution Management
International Review of Retail and Consumer Research
The International Review of Retail, Distribution and Consumer Research
Retail Week
Additional Information
The British Retail Consortium https://brc.org.uk/
Additional Reading
Customer Experience in Fashion Retailing, Alexander, Routledge, 2024
Visual Merchandising for Fashion (2nd Edition), Bailey and Baker, Bloomsbury, 2021
Exploring Physical Retail, from pop-ups to multibrand and flagships, Fashion United Article, 2023 https://fashionunited.uk/news/background/exploring-physical-retail-from-pop-ups-to-multibrand-and-flagships/2023100271906
BoF Case Study Report: The art and science of retail store success https://www.businessoffashion.com/case-studies/retail/profitable-store-guide-sale-mall-shopping-primark-uniqlo-aritzia/
The Future Laboratory / LS:N Retail Futures Reports https://www.thefuturelaboratory.com/reports
Alexander B. and Varley, R. (2025) Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective, Journal of Retailing and Consumer Service, Vol. 82 https://www.sciencedirect.com/science/article/pii/S0969698924004041
Journals
Journal of Retailing
Journal of Retailing and Consumer Services
International Journal of Retail and Distribution Management
International Review of Retail and Consumer Research
The International Review of Retail, Distribution and Consumer Research
Retail Week
WGSN Retail Trend Reports
Additional information:
The British Retail Consortium https://brc.org.uk/
The Retail Design Institute https://www.thefuturelaboratory.com/reports
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