Clear and highly accessible writing style that transforms what could be a dry subject to an engaging and interactive experience with a narrative hook that draws on students' curiosity
A practical, intuitive approach with an emphasis on business application in the real-world
Use of international case studies to illustrate the relevance of the subject to the business world
Much praised pedagogical features providing students with an abundance of in-text activities and helpful learning features such as the `quantitative methods in action', `did you know', reflection, key points and assignments sections to be found in each chapter
Concise and manageable text with excellent structure and organisation of topics with practical examples explaining the theory
Provides a highly useful maths refresher section to help support students with weaker maths skills
Illustrated with screenshots of both SPSS and Excel
Extensive companion website with very good student and lecturer support, thoroughly revised for the new edition
