Equips students with a detailed understanding of key topics in entrepreneurship, such as entrepreneurial characteristics, start up, entrepreneurial finance, business growth and venture closure
Excellent integration of academic rigour and practice, delivered in an engaging style
Rich pedagogy including 62 mini cases and in-chapter `academic insights', `Entrepreneurship in Action' practical exercises, assessment tips to develop students' academic writing, many discussion topics, and assessment questions
Interesting cases encompass a wide range of industries and sectors in both the developed and developing world, and profile diverse brands such as Air BnB, Dropbox, Uber, Apple, Facebook, Snapchat, Subway, Microsoft, Big Heart, Gameen Bank, the Ice Hotel, Instabug, Fetchr and Jiayuan
Two workbooks at the back of the book practically guide students' start-up planning journey from an idea to a plan
Innovative chapter on policies, looking at why governments intervene and effective policy support for new and growing firms
