About this book

• Clear and engaging coverage of all the economic concepts and principles that business students need to know
• International case studies and examples, such as the subsidisation of electric cars in Norway and India's demonetisation of bank notes
• 'Everyday Economics' photo montages challenge students to identify economic concepts in the context of everyday objects and activities
• 'Think Point' questions encourage students to reflect on and think critically about key points
• 'One Thing You Should Read' boxes highlight one illuminating article, interview, novel extract or video clip per chapter
• 'Reflecting on Economics' boxes explore deeper aspects of economic thinking and showcase well-known economists' contributions