Chapter 8 Mark Francis, founder of digital enablement company, Blue Flamingo Solutions, talks about his marketing career, setting up his own business, the impact of mobile devices, digital marketing campaigns, SEO campaigns and the future importance of such technologies as virtual and augmented reality.
Chapter 10 Stephen Cohen, Director of Project Management at the academic publishing company, Springer Nature, discusses leading a business systems team, the value that an understanding of IS can bring to organisations, concepts such as ‘agile’ and ‘Scrum’, and how to develop the right skills and experience to impress future employers.
Chapter 13 Steve Lockwood, who has worked in a variety of roles at IBM, speaks about working in important areas such as analytics, big data, AI and the Internet of Things, while explaining the various benefits these technologies and IS can bring to companies who embrace them.
