Chapter 7: Marketing the Arts in the Twenty-first Century

PowerPoint Presentation:

• Fifteen Fabulous Ways to Infuriate Your Community

Helpful Links:

• The Wallace Foundation:
• http://www.wallacefoundation.org/knowledge-center/Documents/The-Road-to-Results-Effective-Practices-for-Building-Arts-Audiences.pdf
• http://www.wallacefoundation.org/knowledge-center/Pages/Taking-Out-the-Guesswork.aspx
• http://www.wallacefoundation.org/Search/Pages/results.aspx?k=Audience%20Development
• Arts Marketing Association: http://www.a-m-a.co.uk/
• The Experts’ Guide to Marketing the Arts/© 2010 Arts & Business Council of Americans for the Arts: http://www.financeforthearts.com/whizquiz.htm
• National Arts Marketing Project: http://namp.americansforthearts.org/
• Arts Consulting Group / Links to Marketing and Audience Development Articles: http://artsconsulting.com/